As a business consultant and coach, I probably hear one question more often than any other: “Where did my cash go?” It is among the most important questions in business because turning cash into more cash is the purpose of business.
The Statement of Cash Flows tells us where our cash went, which is the first step toward managing that precious resource.
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“For me, it’s not about the money.” I was talking to a client about how to increase profits dramatically.
“What do you mean?”
“Well, I don’t want to be greedy and make too much.”
“So, how much is too much...?”
I didn’t get an answer. I never do. I know that some people (hopefully a small minority) are put off by my constant emphasis on making money. I know that because, as a business coach, I have talked with hundreds of small business owners about profit and have often had conversations like the one above. It’s as if the speakers feel guilty about making a profit or that it is somehow noble to loathe money...
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